{"id":305,"date":"2014-04-08T13:46:50","date_gmt":"2014-04-08T13:46:50","guid":{"rendered":"http:\/\/www.madcat.ch\/?page_id=305"},"modified":"2014-04-08T14:36:51","modified_gmt":"2014-04-08T14:36:51","slug":"history","status":"publish","type":"page","link":"https:\/\/www.madcat.ch\/?page_id=305","title":{"rendered":"History"},"content":{"rendered":"<table width=\"100%\" border=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td><span style=\"color: #999999;\">\u00a0<\/span><\/p>\n<div id=\"tab-history\"><strong>Moridaira History<\/strong><br \/>\nThe Moridaira Guitar company has been building quality handcrafted instruments in Nagano, Japan for a long time. Mr. Toshio Moridaira, the founder, was the first distributor in Japan to carry both Fender and Gibson lines. In 1964, due to his working relationship with Gibson, Mr. Moridaira was able to visit the Gibson factory in Kalamazoo, Michigan. An employee at Gibson nicknamed him \u201cMori\u201d at that time. In 1967, he founded the Morris Guitars company. He named it Morris, taken from the nickname given to him a while back. Morris produced copies of dreadnought and small jumbo models based on Martin and Gibson designs. To this day, Moridaira\u2019s main production are Morris acoustic guitars.<br \/>\nMoridaira\u2019s philosophy has always been to keep a continuing dialogue with musicians, and combined with the company\u2019s expertise in acoustic sound technology, know-how in woods and electronics to produce instruments which push the boundaries.<br \/>\nMoridaira has been a leader in development with its fresh ideas and will continue pursuing the possibilities of creating new sounds with our superior technology and close contact to the artists, hereby contributing to the creation and the development of music.<\/p>\n<div id=\"galleria3\">\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p><strong>Mad Cat History<\/strong><br \/>\nIn 1973, the H.S. Anderson brand was launched by Moridaira, and one of the employees Mr. Shiino Hidesato (HS) designed what would become an iconic guitar, the Mad Cat.<br \/>\nWhile most Japanese companies in the \u201870s produced copies from famous US-models, the Mad Cat was something completely unique. The body construction was based around a walnut center strip, with sen ash sides and tiger maple top and bottom.<br \/>\nThe hardware and pickups were not what people would normally associate with a tele-type guitar, but is more similar to a hardtail strat-style guitar, and the unique leopard-style pickguards further distinguished the Mad Cat.<br \/>\nA little over 500 Mad Cats were made during the \u201870s, including a small batch made OEM for Hohner USA with a Hohner logo in the H.S. Anderson style.<br \/>\nPop artist Prince discovered one of these rare guitars early on in his career, and used it live and on countless hit-records like Purple Rain, 1999, Controversy, etc. for over 30 years now.<br \/>\nOriginal vintage \u201870s Mad Cats are very rare and hard to find guitars, sought after by numerous collectors.<\/p>\n<\/div>\n<div id=\"tab-media\"><\/div>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #999999;\">\u00a0<\/span><span style=\"color: #999999;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.photopix.ch\/guitar\/images\/stories\/madcat1.jpg\" width=\"630\" height=\"221\" border=\"0\" \/><\/span><span style=\"color: #999999;\">70&#8217;s H.S. Anderson MadCat<\/span><\/p>\n<p><span style=\"color: #999999;\">\u00a0<\/span><\/p>\n<p><span style=\"color: #999999;\"><img loading=\"lazy\" decoding=\"async\" title=\"princehohner1.jpg\" alt=\"princehohner1.jpg\" src=\"http:\/\/www.photopix.ch\/guitar\/images\/stories\/princehohner1.jpg\" width=\"467\" height=\"394\" border=\"0\" \/><\/span><\/p>\n<p><span style=\"color: #999999;\">70&#8217;s Prince Hohner branded H.S. Anderson<\/span><\/p>\n<p><span style=\"color: #999999;\">\u00a0<\/span><\/p>\n<p><span style=\"color: #999999;\">\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #999999;\">\u00a0&#8220;Bill Lawrence&#8221; also sold a version which differs from the other copies in that it has a distinctive hook shaped headstock.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #999999;\">\u00a0<img loading=\"lazy\" decoding=\"async\" title=\"bl1.jpg\" alt=\"bl1.jpg\" src=\"http:\/\/www.photopix.ch\/guitar\/images\/stories\/bl1.jpg\" width=\"627\" height=\"227\" border=\"0\" \/><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #999999;\">\u00a0<\/span><span style=\"color: #999999;\">In 1984, after Prince made the guitar famous,\u00a0Hohner re-released\u00a0the telecaster manufactured\u00a0by\u00a0the Korean factory &#8220;Cort&#8221;. The first re-release was called &#8220;The Prinz&#8221; and featured Tele style headstocks with the normal smooth contours but with a logo which was different from the original.<\/span><\/p>\n<p><span style=\"color: #999999;\">\u00a0<\/span><\/p>\n<p><span style=\"color: #999999;\"><img loading=\"lazy\" decoding=\"async\" title=\"84hohner.jpg\" alt=\"84hohner.jpg\" src=\"http:\/\/www.photopix.ch\/guitar\/images\/stories\/84hohner.jpg\" width=\"467\" height=\"339\" border=\"0\" \/><\/span><\/p>\n<p><span style=\"color: #999999;\">\u00a0<\/span><\/p>\n<p><span style=\"color: #999999;\">\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #999999;\">Hohner again released a Prince style Tele in 1990 which they called the &#8220;TE Prinz&#8221; model.\u00a0Fender prohibited the builing of the Tele with the Fender Headstock\u00a0so\u00a0the &#8220;TE Prinz&#8221; design\u00a0the Hohner Headstock.<\/span><span style=\"color: #999999;\">\u00a0<\/span><\/p>\n<p><span style=\"color: #999999;\"><img loading=\"lazy\" decoding=\"async\" title=\"te.jpg\" alt=\"te.jpg\" src=\"http:\/\/www.photopix.ch\/guitar\/images\/stories\/te.jpg\" width=\"467\" height=\"188\" border=\"0\" \/><\/span><\/p>\n<p><span style=\"color: #999999;\">\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #999999;\">\u00a0<\/span><span style=\"color: #999999;\">\u00a0<\/span><\/p>\n<p><span style=\"color: #999999;\">Hohner\u00a0released\u00a0again in 2008,\u00a02 models\u00a0to their line of electric guitars, the HTA490 &#8220;The Artist.&#8221; and the Artist\u00a0Elite.<\/span><\/p>\n<p><span style=\"color: #999999;\">\u201cWe\u2019ve made a few improvements to the electronics, and some very minor cosmetic changes to differentiate the new model,\u201d said Rick Gagliano, fretted division Product Manager. \u201cThis instrument echoes all of the classic tonalities made famous on recordings since the early eighties.&#8221;<\/span><\/p>\n<p><span style=\"color: #999999;\">The guitar features a soft rock maple body, flame maple top in Honey Amber finish with a compound radius maple neck and maple fretboard. It is accented with &#8220;Tortise Shell&#8221; pickguard, bridge guard and headstock overlay and chrome hardware. The guitar has a string-through-body design, a Strat-style bridge with individual adjustable saddles, Tesla VR-1 Single Coil Alnico pickups at the bridge and neck and Wilkinson &#8220;mini&#8221; style 18:1 high ratio tuners.<\/span><\/p>\n<p><span style=\"color: #999999;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.photopix.ch\/guitar\/images\/stories\/artist.jpg\" width=\"630\" height=\"247\" border=\"0\" \/><\/span><\/p>\n<p><span style=\"color: #999999;\">\u00a0<\/span><\/p>\n<p><span style=\"color: #999999;\">Hohner also offer a higher-end model of the guitar called The Artist Elite that is handbuilt in the Czech Republic by Hans Waldermeir. The Elite features a swamp ash body, one-piece maple neck\/fretboard and handwound H\u00e4ussel pickups.<\/span><\/p>\n<p><span style=\"color: #999999;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.photopix.ch\/guitar\/images\/stories\/elite.jpg\" width=\"630\" height=\"265\" border=\"0\" \/><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Moridaira History The Moridaira Guitar company has been building quality handcrafted instruments in Nagano, Japan for a long time. Mr. Toshio Moridaira, the founder, was the first distributor in Japan to carry both Fender and Gibson lines. In 1964, due to his working relationship with Gibson, Mr. Moridaira was able to visit the Gibson [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.madcat.ch\/index.php?rest_route=\/wp\/v2\/pages\/305"}],"collection":[{"href":"https:\/\/www.madcat.ch\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.madcat.ch\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.madcat.ch\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.madcat.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=305"}],"version-history":[{"count":3,"href":"https:\/\/www.madcat.ch\/index.php?rest_route=\/wp\/v2\/pages\/305\/revisions"}],"predecessor-version":[{"id":328,"href":"https:\/\/www.madcat.ch\/index.php?rest_route=\/wp\/v2\/pages\/305\/revisions\/328"}],"wp:attachment":[{"href":"https:\/\/www.madcat.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}